This year, after much begging, I finally convinced the powers that be at work that it is imperative I attend SXSW Interactive this year. I have been to plenty of conferences, so I know how it all goes down, but I am technically a SXSW virgin.
My counterpart at USA TODAY, @bdresher, is also attending as is my colleague @kathleensulli over her vacation. So we decided, since so many sessions are scheduled at the same time, we would divide and conquer. We met yesterday and reviewed schedules. It was actually fun and I think it made us all really excited for the conference.
For me, I must attend sessions that are related to projects I am working on at work. So the fun sessions or the sessions that my friends are speaking at, if not project related, I’m going to have to miss. But I am sure, with all the parties and events, I will be able to get some much-needed face time with them.
Anyway, if you are also attending SXSW, please find me and say hi!
